Video Review and Approval –
Streamlining the Post Production Workflow
When working on a video for business purposes, your client has the ultimate say in what the final cut will look like. Even if your production team is holding the reins on the video’s content and stylistic direction, the video requires a team effort from all ends. In order to eliminate guessing games on what he or she wants or expects, it’s helpful to utilize newer video applications that call for active collaboration between the client and production team.
There are a number of advantages to using a video review tool, the prime examples of which are detailed below:
1. Concrete feedback
Generalizations regarding any creative output are unlikely to produce desired results. Creating a dialogue within a platform designed for collaborative efforts forces the client to give specific and substantial feedback. With video (and art in general), it’s better to show than to tell your ideas, and annotations with relevant markups will drive the point home most clearly.
2. Conservation of resources
Digital meetings save time, money, and other resources for both the client and production team. So long as every figure meets the accepted deadline for review, edits can be made on his or her own schedule in the comfort of the office, home, or studio. Formal face-to-face meetings can be replaced by virtual check-ins within the collaborative platform, freeing up travel time and the like for other work initiatives. Meetings within the platform will also allow your project to stay on schedule, as timely feedback will be encouraged so that the editor can incorporate new responses into his workflow.
3. Proof of progress
Advanced video review tools will have the capability to save previous drafts of videos whilst generating newer versions accordingly. The ability to backtrack to previous versions will actively identify the edits that have been made to the video, which will come in handy if the client wishes to see the video’s stages of progression or if the editor decides to revert back to an original take. Nothing is lost in the editing process, and automatic saves to the cloud can make each party feel more secure and at ease.
4. Peace of mind and a sense of inclusion
As editors and producers can now easily share their works in progress, the client will feel more involved and connected to the video at hand. Even if the client has limited knowledge of the video industry, he will quickly learn the skills of the trade and the finesse required of the video makers. Client access to the video’s progress will organically generate enthusiasm for the work, and it can be a great selling point to work with your team again.
Ultimately, the utilization of video review tools within a production will allow the client to feel like a valued part of the creation, instead of filling in only as the bankroll for the project. It will create a greater sense of harmony between the two sides and lead the way for greater respect for both the craft of the video as well as an enriched understanding of the company’s ethos.