What are the most common trends among creative directors worldwide? A survey of international creative agencies from Berlin, NY, London, Hong Kong, to Paris and Tel Aviv revealed six prevailing trends. Glean the wisdom of acclaimed ad agencies and join the ranks of top media innovators.
Transforming original concepts into compelling ad campaigns seems simple in theory. But in practice it can be another story. One of the main obstacles is time lost on the logistics of the collaborative process. Key trends in 2016 indicate that creatives increasingly rely upon the leading digital tools to manage their workflows. Media teams need solutions for smoother communication, novel ways of capturing animation, real-time video collaboration, sharing files, client review and approvals. These trends will get your creative juices flowing without the frustration of keeping everyone up to speed on the latest project version.