February 8, 2017 Jacob David

5 Tools Every Successful Creative Director Needs To Know

When several project deadlines loom over your head, work becomes frantic as your team races to complete projects. Unfortunately, quality suffers and tensions rise as a result. Let’s take a look at 5 tools that help you meet deadlines and easily come up with the right visual references so everyone on the team will be on the same page.


RescueTime is a time-tracking productivity app that helps professionals manage time more effectively. Based on the time logged spent on websites and used apps, users are given detailed reports and graphs of their activity. The sites visited and apps used are ranked from Very Distracting (red) to Very Productive (blue).

Fully customizable, the software allows people to select specific times to record their activity (such as working hours).

While the premium version ($9 a month) lets you receive alerts when daily goals are met, and allows you to track time during meetings, Skype calls, etc… the free version is more than capable for professionals.

Tools for Creative Director

Key benefits:

  •        Runs in background processes without interrupting your system
  •        Compatible with Mac, PC, and mobile
  •        Tracks time spent on designated websites and applications
  •        Detailed reports of your activity
  •        Shows you areas where your time needs improvement




Asana is an invaluable piece of task-management SaaS that increases workflow and focus. Specifically geared toward people who create and check off to-do lists, Asana is a mainstay in the workplace.

Sir Richard Branson, the founder of the Virgin Group and multi-billionaire worth $5B USD, said: “Without to-do lists, I would use my time far less effectively, and have a lot less fun.”

Individuals use “boards” to organize projects and work. Within these boards, users can create columns and title them. An infinite number of “cards” can be added to columns. These cards can be listed as goals, ideas, notes, deadline dates, etc.

Asana Key features:

  •        Project and task management
  •        Easy to use
  •        Users make changes in real-time
  •        A real-time activity feed keeps collaborators in touch




Camtasia Studio has been the industry standard of screen recording and video editing for well over a decade. Its extremely comprehensive set of editing tools makes cutting and exporting footage easy for your team to use as a reference. The primary purpose of Camtasia serves as a screen-capturing device. Footage can be shot up an exceptionally beautiful 4K for crystal-clear editing. The area of recording is dimensional and can be changed.

Editors comfortable with Premiere, Final Cut, Avid and the like will have no trouble making the transition to editing in Camtasia Studio. Although users can alternatively render footage and import into their chosen software – said rendering time will be more efficient to edit footage in-program.

Tools for creative directors - Camtasia

Key features:

  •        Industry-standard screen-capturing software
  •        Records PC/Mac screen (up to 4K)
  •        Audio functions let users add voice narration and audio effects
  •        Overdubs can be done over recorded capture playback
  •        Edit footage using multi-tracks




Most people know that Pinterest lets us post and view images on their own board – from DIY projects to recipes and fashion. Pinterest is a dream for designers: allowing them to post, share, and use their illustrations, graphics and images as a reference for their own project.

With its’ search function, artists and CDs can browse through thousands of graphics to model. It is much more time efficient than utilising sketchbooks and folders. Pinterest is a much more reliable image search than Google Image, which relies on automated results as opposed to Pinterest’s user-driven input.

Tools for Creative Directors - Pintrest

Key features:

  • Easy user interface
  • Organize categories and projects efficiently
  • Find inspiration at the click of a mouse
  • Thousands of images to reference




Muzli is a chrome extension that replaces your default tab. When you install the extension, your default tab will be filled with the most recent design articles. Muzli curates inspirational designs from sites, blogs, and resources daily. This makes it easier for designers to use those resources to set their creativity on fire.

Tools for Creative directors - Muzli

Key features:

  • Curated lists about design for designers and creatives
  • Interactive
  • Daily images shot from around the globe
  • Fresh and amazing design content on a daily basis


Productivity is a key feature these days. Start using these tools to work faster and deliver quality work. For Fast and easy team collaboration you are always welcome to use LookAt Review and Approval for Creative teams. Happy Creative directing!



About the Author

Jacob David Jacob David has been creative writing for the past ten years. He's drawn inspiration from Ontario, Canada, where he was born and raised.