January 6, 2016 Contessa Abono

2015 Video Technology Reflections from Top Industry Leaders

Now that we’ve entered a fresh new year, have you taken time to reflect on 2015 and all that has come into fruition?

As video technology is in a constant state of change and development, you never know what will revolutionize your workflow or product quality. To gain insight on the past year and in efforts to predict 2016’s advancements, we asked seasoned video and film industry professionals and leaders one question: What was the biggest video technology advancement in 2015?

Their insight on video technology and the latest trends is as follows:


Jocelyn Johnson (9)

“2015 brought a lot of big moves from a content production and financing perspective but as far as video technology, the most meaningful development would have to be Brightcove’s video solution for ad blocking. BrightCove has created a way to use the cloud to “trick” ad blockers into thinking the ad is just a piece of the content rather than an ad. You can learn more about it here.” – Jocelyn Johnson, videoink.com.


Jocelyn Johnson (1)

“It’s clear there is an exploding trending in 360 degrees immersive technology for both recording and playback/experience. With this technology stories every day are becoming closer to the ominous point of view, like in the videogame experience. But for me it’s something which runs in parallel with the “movie” business. It’s something new, half way between video games and film.  We still need to wait for someone smart enough to use all the potential of this new technology to tell a new kind of story.” –Victor Perez, Artist, Head of Nuke Training at VFX Learning.


In 2015 Facebook brought immersive, 360-degree VR videos to your newsfeed with this wildly popular 360 video of Jakku.


Jocelyn Johnson (4)

“Without a doubt, the most significant technology advancement in 2015 was High Dynamic Range “video”. In terms of enhancing the viewing experience, wider gamut and higher dynamic range are way more important than resolution.” -Philip Hodgetts, Intelligent Assistance Software, Inc.


Jocelyn Johnson (5)

“I would have to say the innovation that is brand new and has changed our workflow the most is Canva.com. Before Canva we had to get graphic designers to make each alternation which was very painful. We had been getting designers to output all designs in multiple sizes for all uses. Now we just get designers to design something and supply us with an .eps file. We separate the layers and use Canva to make all our own graphical adjustments!” –Donal Scannell, snowfurnace.com



Jocelyn Johnson (6)

“The rapid adoption of high quality HD video devices as people transition to being makers instead of just consumers. Also, VR is about to break in 2016.” – Phil Campbell, Head of Operations at Apiary Haus.


Jocelyn Johnson (3)

“Personally I would say VR/360 video or interactive multi-story line video technologies like what www.Interlude.fm or www.wirewax.com is making possible for telling non-linear stories. But combining the two maybe would be my answer moving forward, but this may take a while to catch on.” -Kevin Marchese, Final Cut Studio.


Jocelyn Johnson (7)

“Drones have revolutionized the video industry in a big way. As models become more accessible on a consumer level their popularity is skyrocketing due to the creative and innovative footage they produce. Almost every person I see has a child-like enthusiasm or glee that washes over them when they see a big drone take off for the first time. Seeing a large drone, with a large payload take off vertically seems magical. Practically speaking a drone, at its very essence is a way to easily move an object through three-dimensional space.  In filmmaking, this means that you can freely and easily put your camera anywhere in 3D space that you desire, combining complex vehicle and camera movements to create unique, never before seen camera moves.” – Jon Ollwerther, CMO of Aerobo.



Jocelyn Johnson (10)

“Cloud-based collaboration tools for video. LookAt.io rapidly became the primary way I communicate with my team. It makes production move faster, it’s easy to use, and we are able to get the great results we want.” Roni Kleiner, Commercial Director, Motion Pictures and Film.

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Jocelyn Johnson (8)

“In my opinion, the greatest advancement has been the iPhone (and other mobile devices). Sure 4K cameras are the big hype, and Canon’s 4-million ISO ME20F-SH camera is an amazing achievement in terms of raw technological advancement. But when I consider projects like The Painter of Jalouzi and films like Tangerine (which was a Sundance hit) filmed on iPhones, these show greater advancements in terms of democratizing film and video production and content, because it sends a message to creators that content is king and anyone can tell a great story.” – Stephen Nagel, Movie Blogger/Tech Writer BTG LifeStyle.  (Caveat: I am aware that the projects mentioned above used additional lenses, as well as professional sound recording.)



About the Author

Contessa Abono Contessa is a journalist from the San Francisco Bay Area that specializes in entertainment, online and photojournalism. She has written articles, shot photography and videography for many online and print publications such as SF Weekly, The Guardian, Guitar Player Magazine, The Press Newspapers and Pinpoint Music. Her favorite genre of film is documentary, usually about the supernatural or pop culture. She is also an avid pecan pie and kitten enthusiast.