January 5, 2016 Contessa Abono

An Exciting Approach to Fine Art Academia


The typical workflow in filmmaking, video production, photojournalism, fine art and new media university programs is that of constant uploads and downloads of homework assignments, followed by in-class verbal critique of videos/performances.

It’s current structure is very time-consuming. That’s why facility at UCLA, USC, UCSD, Chapman University, Emerson College and other top universities are turning to collaborative clouds for video to experience quicker turnaround on edits, a smoother review process and gain a structured storage space that both the professor, student, peers and classmates have easy access to.

LookAt, a collaborative cloud for video creators, is offering an academic program specifically for faculty and student use.

When using LookAt in an academic context the platform becomes like an extension of the classroom, and it simply does away with all that back and forth, giving the students and professors a platform to clearly make notes that are automatically saved and available to print into a Microsoft Excel sheet.


You can review and share videos easily with a team or teacher. You’re connected to a larger workspace, where the student’s and professor’s communication is organized and easily understood.

“with LookAt, they see the notes in context of the video. Instead of just telling them in class and hoping that they write down the verbal notes and make use of them,” said Arledge Armenaki, a professor at Western Carolina University who is in LookAt’s Academic Program.

Another benefit is that the learning doesn’t stop when the student’s out of the classroom.

“The immediacy of the edit notes is one of the greatest perks. This has allowed the dedicated student quick accesses to the faculties written edit notes from anywhere,” said Armenaki.

Since LookAt offers real-time video review and collaboration, students are more prepared when coming to class. Thus allowing for more learning to take place in the classroom. This is a great benefit to the student because they can move on to the next step quicker and get more out of their courses.

Students love the fact that with LookAt they are able to see their professor’s feedback right on the frames of their videos “it’s a really great tool to use for my film class. Having my teacher be able to look at my work and give me feedback on specific aspects of my video is something that is very helpful for me,” said Charlotte Lee, a film student at Western Carolina University.


As a student you can also get feedback privately from friends and family by sharing the link to the video or even having them sign up as well and be able to use all the features. Students no longer need to try explaining or be in-person to show their work.

“I also like that I’m able to share my videos with my friends as well, so that they can look at it and give me feedback on it too.” said Lee.


Photo: WCU Professor Arledge Armenaki with a film student.

In the News:


See the News Shooter article about LookAt’s Academic Program here.

For more information or to apply contact Program Coordinator:


See more info here.



About the Author

Contessa Abono Contessa is a journalist from the San Francisco Bay Area that specializes in entertainment, online and photojournalism. She has written articles, shot photography and videography for many online and print publications such as SF Weekly, The Guardian, Guitar Player Magazine, The Press Newspapers and Pinpoint Music. Her favorite genre of film is documentary, usually about the supernatural or pop culture. She is also an avid pecan pie and kitten enthusiast.