July 19, 2015 Inbal Voitiz

Producing an animated video

Video marketing is one of the hottest trends out there. Nowadays, its almost unheard of to produce a content marketing or social media plan which does not include video. The reason for this is clear: everything you write about in your content is more engaging, interesting, and better explained through video. When it comes to producing  marketing videos, animation is the most popular choice since it’s much faster, easier to manage, inexpensive, and achieves same result as a live production video.

There are three main types of animated video: 2D, 3D, and stop frame; all of which have different benefits depending on your specific needs. No matter what you choose to go with, making a marketing video is sure to be a worthwhile investment for any business, as it will enable you to connect with your customers on a deeper level while dramatically improving user engagement.


Producing an animated video, The fast, popular method- 2D animation

Type 1:Title animation
Production time: 1 week*
Production Cost: 100$-2000$*

Title animation is the simplest of the animation forms. You can use resources such as powtoon, goanimate, wideo.co, voki, digital films.com to quickly design and edit simple title animation online. Since the end result is 2D, there are very few complications involved. Simply create a background then add other features and effects by creating new layers. Some of these online editors also provide the option to include simple character animation, which usually adds a bit more depth and relatability.

Alternatively, the work can be done on After Affects and Photoshop using graphic design rather than film as its basis.

Title animation is inexpensive, easy to do, and doesn’t require many people to get involved. All of this results in it being the fastest strategy for creating animated videos. Yet, despite its simplicity, it is extremely effective. In fact, there have been a number of famous title animation sequences that made quite a serious impression. Check them out here to get your creative juices flowing.


Type 2: 2D Character animation

Production time: 2-3 weeks*
Production Cost: 500$-4000$*

Like title animation, character animation is also 2D and quite simple to create. The one major complication is that unlike title animation, you are now dealing with characters their facial expressions, movements, and body language. While some of the online tools mentioned above can help create basic character expressions, for more complex movements require more sophisticated tools. Therefore, it’s best to outsource this type of film to a video professional.


The quality option: CGI animation

Production time: 1-3 months*
Production Cost: 1,000$ – 15,000$*

this film is an example of creating 3D model to the famous 2D angry bird

Generally, when we think of animation, we think of 3D. In recent years our most popular animations such as Frozen, Shrek, and of course–Minions have all been 3D creations. Due to this format’s popularity, it might seem like this is the way to go–and it very well may be.

However, in order to create a 3D animated film you need to be an expert who has the time and skills necessary to accomplish such a technical project. 3D animations consist of models built on a computer rather than drawings. This gives it a more complex, dynamic, and appealing overall look, which can take months of hard labor to produce. Some places where you can outsource your CGI projects include: Puppetworks, Engine Creative, RealTimeUK, Baloom, and so on.

If you have the time and budget to get a professional team on board, the rewards can be significantly greater than with the other two alternatives.


The Unique Option:  Stop motion animation

Production time: 1-3 months*
Production Cost: 4,000$ – 20,000$*

Due to the increasing number of 2D and CGI animations out there, it’s becoming more and more difficult for marketers to break through the clutter using these formats. If you’re looking for something more unique, stop motion animation is the way to go. Stop motion animation is an approach in which you make an inanimate object move. This stands out from the crowd for obvious reasons, bringing an entertainment value that truly makes an impression. The success of films such as Wallace and Gromit and Creature Comforts highlight the technique’s growing popularity, solidifying it as an ideal technique for marketers who wish to promote a message or a new product or service.

There are a variety of ways to create animated videos for your company. Depending on the available tools you have, the expertise of your team, and the time you have to devote to the project, the type of animation you should select may differ.

Whichever way you choose- LookAt can help you manage the production and save valuable time and money throughout the process.



About the Author

Inbal Voitiz Inbal Voitiz is Co-Founder of LookAt, where she is focused on producing the tools for video professionals, so that brilliant, inspiring beautiful videos will come to life.