July 13, 2015 Inbal Voitiz

Corporate Video, where do I start?

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Have you tried using corporate video in your business? Edward George from Video Producer finding service; Video My Business runs through why you might want a corporate video produced for your business and how you can get started!

As you may well already know, video can prove hugely effective for all businesses, no matter how big or small. With video combining sound and images it is a hugely engaging and effective way of involving customers and staff in your products or services.With some companies reporting over a 140% increase in sales due to the use of video it is a wonder why every business isn’t using it.

With some companies reporting over a 140% increase in sales due to the use of video it is a wonder why every business isn’t using it.

However, there is one simple reason for this and that is the fact that so many businesses perceive video to be a complicated lengthy process. Now don’t get me wrong, a quality corporate video requires time and effort, but there is no need to make it unessacerily complicated. Below I break the process down into 4 simple steps to help you realise just how easy it can be.

CORPORATE VIDEO, WHERE DO I START?

1. Determine Your Target Audience

This is arguably THE most important part of any video production. By determining your target audience you can make sure that your video is effective and engaging for the correct individuals. For example, if I ran a web design company my target audience would likely be of an older generation say 40-60 years old, these are more likely to be the decision makers who would use my service.

By determining your target audience you can make sure that your video is effective and engaging for the correct individuals

From this I would do some further research into determining how tech savvy the market is and what the general personality of my audience is like etc. By collecting this information it allows you to make sure you have the highest possible chance of creating a video that effectively appeals to your target audience and gives you the biggest return on investment.

 

CORPORATE VIDEO, WHERE DO I START?

2. Decide on a message

Now that you’ve identified who you are targeting, you need to decide on a message you want to convey. This may be something simple such as ‘increase sales by 20%’ or ‘increase twitter followers and visits to my website’. By having this short, mission like statement it will help you determine what your end goal of your video is hopefully make sure you make the right video for the right audience.

3. Think of an Idea/Concept

So your all prepared with who you’re targeting and your end goal, great! Now comes the slightly trickier bit. Coming up with an idea or concept of how to convey your message can be challenging but given the right time and input can easily be achieved by anybody. My article ‘How to come up with awesome promotional video ideas’ is a fantastic place to get started however if you are struggling you may want to skip this step and find a video producer to help you.

A discussion and some input from a video producer may well prove invaluable to coming up with a solid and effective idea so don’t be afraid to ask them!

Video producers spend their lives producing countless videos and coming up with ideas for them. A discussion and some input from a video producer may well prove invaluable to coming up with a solid and effective idea so don’t be afraid to ask them!

CORPORATE VIDEO, WHERE DO I START?

4. Find a video producer

Finding the right video producer is crucial to your video project and it could mean the difference between creating a successful and unsuccessful video. Make sure you take your time here to find one that you really are truly happy with. Thankfully, finding a video producer is now easier than ever, with services such as Video My Business offering a fantastic resource of quality video producers easily available to all for free, video producers are simply a few clicks away.

finding a video producer is now easier than ever

I hope by breaking down this process I have sparked some enthusiasm for your next business video, using video is a fantastic decision and I have no doubt it has the capability to change your business overnight, what are you waiting for!!

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About the Author

Inbal Voitiz Inbal Voitiz is Co-Founder of LookAt, where she is focused on producing the tools for video professionals, so that brilliant, inspiring beautiful videos will come to life.